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Guiding you through a unique experience in the quest for inspiration.
Jerry Knight is one of the three associates at 80/20, a studio based in San Francisco and New York: they are specialized in user experience. They worked with clients such as Apple (Aperture interface, Mobile Me), Adobe (CS4), as well as Verizon, Vodafone, Sony Ericsson and others.
The challenge in their work is to always make the interactive experience as simple as possible for the user (who doesn’t have a master degree in usability). Their design often goes unnoticed since it’s not advertising or branding: they really focus on the user experience. While some companies tend to forget that when they design, the user experience is the core of the 80/20’s business.
80/20 have developed a new cell phone operating system named Sonar; it helps customizing and managing the cell phone’s interface. Most of the cell phone market is still about “non-smart” phones and their interface is not user-friendly at all. 80/20 hence decided to develop a usable demo for “non-smart” phones to sell to major mobile companies. They took the risk of launching this demo because they truly believed the market was unexploited: they saw a good business opportunity. They signed a agreement with one of the major mobile company in United States; no need to say it paid off!
It was really interesting to meet with him and to get a different perspective on design. We are looking forward to see more work from their studio.
Jerry’s best places in New York:
- Allen and Delancey
- Club Cielo on Thursday night
- Momofuko (Ko) (it took him a couple of months to get a reservation so if you plan a trip soon start the process - they only take online reservations)
Marty Allen is the guy behind Marty Stuff, a new web 2.0 art concept. Marty creates sock puppet portraits and creates a MySpace profile for each one of them. Isn’t it the perfect gift for a geek friend? You can visit his website to buy your own sock puppet portrait. We met with him at the Union Square market in Manhattan.
Brooklyn Label is a modern american bistro located in Brooklyn that brings together everything Brooklyn stands for: diversity, art, culture and community. It serves very good food at a very reasonable price and on top of that it’s a bring your own wine! To give you an idea : we where seven people, and the check only came to 125$ with tips.
There is many coffee shops in Manhattan, but I really fell in love with the Cake Shop. It’s a Coffee & Bar shop with drinks, coffee, cupcakes, Wi-FI and a really nice indie decor. Can I really ask for more?
The cupcakes are awesome, the WC look awesome, the music is great (we heard some Black Mountain while we where there) and the place is also a venue for indie rock shows. During the day, you see mostly locals working with their laptop enjoying the good music and ambiance. I really wish we had a place like that in Montréal!
I first met Richard Borge 8 years ago while I was still in design school at UQAM in Montreal. He was my teacher for an International Design class about illustration. His style as an illustrator is very unique. He is specialized in editorial illustrations for trade magazines and animation for music videos.
He grabbed a bite with us in the middle of a big animation project. I always like the way he works: it reminded me of the work Dave McKean does. He told us that it was in fact one of his influence. Each of them have their own style but you can see that they create universes in which their creations can exist, though Richard’s style is more joyful and dynamic.
His studio is located in Hell’s Kitchen as he used to live there: later he moved in Williamsburg, Brooklyn. He told us that we are most likely to find interesting things in Brooklyn. It’s where the cool kids (not to call them Hipsters) are and where interesting things happen. The skinny jeans, vintage shoes and tattooed hipsters aren’t in SOHO or East Village anymore, but in Brooklyn. It’s now where they hang out, party and perform.
Places to visits in Brooklyn:
-Bedford Avenue
-Williamsburg
-Greenpoint
-Long Island City
-Dumbo
Island Burgers and Shakes is really THE place to eat burgers in Manhattan (in Hell’s Kitchen). The menu includes over 60 types of burgers and churascos (chicken sandwich). Make sure you get there with an empty stomach before you attack these huge and delicious burgers:
Jason Randal has accomplish a lot in his carreer. We have trouble keeping track with his resume: author, actor, songwriter, magician, musician, singer, stunt man, stunt coordinator for tv and movies, sixth degree black belt in Karate, certified hypnotist, special effects pyrotechnic operator, scuba dive instructor, single and multi-engine flight instructor, and a Ph.D. in social psychology. He trained Chuck Norris, played in Pretty Woman and was also a stunt coordinator on An Officer and a Gentleman.
How did he do it? By overlapping schema and time. Therefore, learning about something might just help you learning something else afterwards. And by learning several things at the same, you fell like you live on a fast track trampoline.
He explained that in the end, it’s how often you do it that counts. The more you do something, the more you are able to learn it. And if you learn something and you don’t use it, you will forget about it. It’s all about repetition and efficiency.
There are three critical criteria in order to be able to learn something:
1-Desire/Interest (Get exited)
-Emotion practice
-Power of intent
-Use of motivation
-Play and experiment by making it a game
2-Ability to learn
-Stretching
-Toggling
-Mnemonic
-Overlapping
3-Enlist for support
-Get a coach
-Peer Power (You are who you hang out with)
In the end, he explained that you are who you hang out with, and that’s what really matters. If you get around passionate people it will rub off on you. He also said that you have to reduce everything to what you can do right now. That way, you won’t be overwhelmed by the whole thing. Instead of thinking about how to do it from A to Z you’ll figure out how to make it from point A to point B, and then from B to C…
Meet, Photo | kfanctil | 
April 29, 2009 18:59 | 
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