Michael Bierut is a partner at Pentagram, one of the biggest branding and design agency. He has won hundreds of design awards. His work is presented at the MOMA and Cooper-Hewitt Museum. Here are his secrets:

- Write everything down
- Listen first, then design
- Don’t avoid the obvious
- The problem contains the solution
- Indulge your obsessions
- Love is the answer
- Always remember who you do it for

Read his blog: www.designobserver.com

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