Over the years, Threadless has become a multi-million dollars t-shirt business. Meet Jake and Jeffrey, the Threadless guys. Jake Nickell started skinnyCorp about 9 years ago in his appartment like most entrepreneurs do and soon his friend Jeffrey Kalmikoff joined him. At the begining, Threadless was one of their personal projects: they never thought it would become what it is today. Threadless sells about 100 000 t-shirts per month and has over 900 000 registrered users.

At the conference they gave us their best practices:
- If you don’t know how to do it, work it out
- Be 100% reactive: listen to your customers and/or your online community
- Get proactive
- K.I.S. & D.I.Y. (Keep it simple and do it yourself)
- Get realistic, but stay scrappy
- Brutal prioritization, maniacal focus
- You have to take the first step in action

For more on Threadless, here’s an article from 2005 but with a lot more info.
http://www.coolhunting.com/archives/2005/09/skinnycorp_6_qu.php

Check out this video, it’s another conference they spoke at in 2007.

And here’s a guided tour of Threadless

Bookmark to: