Seth Godin, CEO of Squidoo and bestselling author & blogger spoke the 99 Percent conference. He started the conference dressed like a priest saying: “You don’t need to be more creative, all of you are too creative”. Then he started explaining that you should always be in a shipping mode in a project. If you are proud of what you deliver and you follow the schedule, you will succeed and you will enjoy doing it. You simply need to ship and not being creative. It’s all about finishing and not starting.

He also presented his concept of the Lizard brain, that little voice that talks to you all the time (the left brain).The Lizard is always in a surviving mode, The Lizard’s brain is afraid, and wants to sabotage projects for self-preservation. “Don’t get more creative… Make your Lizard brain more quiet!” said Seth Godin. He also explained that the futher you get to the end of a project, the worse gets the resistence. In order to be efficient in a project, we really need to think, plan and discuss the most at the beginning, and hence reduce the pressure and resistence.

His presentation was very interesting but very short. Read this blog to know more about Seth Godin.

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