Scott Thomas is the Design Director of New Media, the agency that is behind the Obama Presidential campaign.

The Obama campaign was the first one to fully integrate web and print design as a whole. The process was an ongoing work and, as he explained: “We were truly making an airplane while flying.” The website changed a lot since the first launch, but they really needed to get it up and running. It was in constant evolution. During this campaign, it was very important to deliver a clear and concise message and to keep sending the message of hope. The team made people feel like Obama was already President.

Here are 3 rules from Scott:
- If you want to get new ideas, work with people who are different from you
- Be around people who push you and motivate you
- Write things down, do a to-do list

Scott Thomas ended his presentation with the following comment: “The Obama campaign was simply done by checking out a to-do list.”

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